EXPORT PLANNING
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Is your company ready to export? Checklist of key factors for success.
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How best to structure the front and back end of your business for successful exporting.
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Preparation of company presentation. Creating a ‘story’ to ‘punch above your weight.’
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What barriers to entry exist in international markets and how to overcome these.
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Deciding where to play. Which markets offer the best opportunities for your brands?
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What is the best route to market, distributor or direct retail?
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Channel strategy. Which retailer channel is the best fit for your brands?
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How pricing structures work by market and can market entry be profitable?
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What is the best product portfolio to take to international markets?
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Recommendation on packaging changes.
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What are the key elements of the export marketing mix?
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Preparation of international sales forecasts.
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Preparation of the export P&L.
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How to structure US market entry and can this be profitable?
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Which trademarks need to be registered and in which classes?
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Which are the key industry trade shows/networking events?
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What Governmental support is available to SME’s to assist with the export drive?